Why do you need a Landing Page?
If you have a website, you should also have a homepage that acts as the storefront for your business.
You need a landing page (or landing pages), on the other hand, if you’re trying to accomplish a more focused goal… and especially if you’re running advertisements
Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item.
It has limited navigation, and the simplicity keeps a visitor focused on the goal rather than being distracted by multiple links taking them away from the page.
A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper.
Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website.